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Genesys changes name to reflect program expansion

New programs mean brighter future for more students

October 26, 2006

HOUSTON -- Genesys ITS is now Genesys Works. The organization established its name and reputation by providing information technology services to some of Houston's largest companies. Now, Genesys Works is poised to better serve more of Houston's underprivileged students, applying its innovative methods into new career fields. Proving that Genesys Works is about more than information technology, program expansion began earlier this year with training and services in engineering and drafting. In 2007, Genesys Works plans to expand into other non-computer-related professions.

"The real benefit for students is the opportunity to work as professionals inside our culture of high expectations," President and Founder Rafael Alvarez said. "That transcends many professions."

In addition to reflecting the organization's program expansion, the name also connotes another meaning - Genesys Works' innovative model indeed works for students and the companies that utilize their services. Genesys Works provides students with not only valuable training, but the professional skills needed to succeed in a business environment. The fact that Genesys Works' corporate client list has grown to include 12 of Houston's Fortune 500 companies is a testament to the skills, professionalism, and value that Genesys Works' students provide.

Genesys Works also changed its logo to one that symbolizes the path of professional growth, upon which Genesys students embark. Both the new name and the logo are the results of an effort led by BrandExtract, a Houston-based design and marketing firm. On a pro-bono basis, company President Jonathan Fisher facilitated the naming process, which sought input from Genesys Works' staff, board members, corporate clients, and supporters.

"There are lots of great organizations in Houston, but very few that make a difference in the lives of young people the way Genesys Works does," Fisher said. "We were happy to provide our expertise and help them expand their program to benefit more people."

Though the name has changed, the purpose, mission and quality of Genesys Works' programs have not.

Genesys Works is a Houston-based non-profit organization whose mission is to enable underprivileged high school students to join the economic mainstream by providing them with the knowledge and work experience required to succeed as professionals.


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