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Jennie Tollefson

Chief Marketing Officer

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Jennie joined the National team in early 2017 after successfully designing and implementing the new Genesys Works brand identity. She now leads all marketing and communications efforts on behalf of the Genesys Works organization.

Prior to joining Genesys Works, Jennie was a consultant for Launch Lab Agency, a brand identity and design agency offering research, naming, branding, identity and strategy consulting. Jennie’s previous work at GovDelivery (now Granicus) gave her a unique understanding of the integration of marketing, sales, operations, customer service and finance. Jennie built and led GovDelivery’s marketing division and was instrumental in generating revenue growth of 40% year-over-year.

Jennie graduated from the University of North Dakota with a Bachelor of Business Administration degree and a minor in Information Technology. She has over 15 years of marketing experience including branding, marketing strategy, creative, product development, and communications. Jennie resides in Minnesota, where she enjoys adventures with her husband Jeff and their rescue animals, Frank, Jack and Lilly.